THE A4 SYSTEM. MADE WITH LOVE. WHY EVERYTHING BEGAN WITH A PRECIOUS TREASURE TROVE OF RECIPES
When A4 founder Eva Steinmeyer discovered her grandmother's recipe books by chance, it changed her life. The records contained various recipes that were already innovative at the time. This unique discovery developed into a passion - and the basis for today's A4 SYSTEM.
FROM RANDOM DISCOVERY TO COMPANY FOUNDATION
Eva Steinmeyer's beloved grandmother was not only a clever and adventurous woman, but also a forward-looking woman. "Between two pages there was a picture of me with the equation 'Eva = skin' written on the back. I interpreted this as a sign. Especially the recipe for the "avocado cream", her remedy against strained, tired and aging skin, inspired the granddaughter.
That's why Eva Steinmeyer had the recipe developed from a cosmetic laboratory into an anti-aging cream - for herself and for friends and acquaintances. They were so enthusiastic that Eva Steinmeyer launched a small, exclusive skincare range that deliberately dispenses with artificial ingredients such as silicones and parabens.
THE a4 system
With these four pillars, nothing stands in the way of beautiful skin. Because behind the A4 SYSTEM is the firm belief that you also need to strengthen yourself from the inside out to shine to the outside.
Activating: Like the muscles of the body, those of the face can be trained with Face Yoga, for example. That is why you will find useful exercises for smoothing and tightening the skin here.
Attentive: True beauty comes not only from the outside, but also from the inside. The Well Food pillar therefore relies on the right nutrition as an integral part of the beauty ritual.
Re-assuring: Personal well-being also contributes to beauty. In our Power Emotions Blog you will find useful tips and articles. For example, we present individual products or fair trade projects with which we work together.
Authentic: From lip balm to night cream - pamper your skin with our luxurious care products.
BEAUTIFUL ALL AROUND:
THE DEVELOPMENT TO A4 HEALTH AND BEAUTY
With A4 IMPULSE®, the company also developed a nutricosmetic for inner application. In addition to important skin-active vitamins and minerals, this innovative beauty drink also contains an effective combination of collagen peptides and ceramides.
The company decided to take a further step and launched A4 IMPULSE® under the new A4 NUTRICOSMETICS brand. Together with A4 COSMETICS, this area is an integral part of the newly founded umbrella brand A4 HEALTH AND BEAUTY.
ALSO PRESENT AT THE BAMBI-AWARD CEREMONY
As an exclusive partner of the BAMBI 2018 and 2019 we were also present live at the presentation of Germany's most coveted media prize. Our brand ambassadors Marlies Pfeifhofer and Susan Attwell tested A4 IMPULSE® and reported live from the red carpet. The message behind it is as follows: No matter who wins the prizes on such an evening - with the right skin care and attitude, everyone is a winner!